Unilever’s stock brand Knorr has launched its first Red and White Wine Stock Pots designed to bring flavour to dishes without consumers having to buy or open a bottle of wine.
The red wine variant offers a “full-bodied” taste, whilst the white wine variant is “fresh and crisp”.
With red and white wine stocks becoming the two fastest-growing variants in the category, Knorr stated that its new launch was designed to provide shoppers with a superior offering from a renowned brand. Each stock pot contains the equivalent of half a glass of wine and includes sustainably sourced herbs.
Georgina Bradford, Marketing Director Nutrition at Unilever UK&I, said: “Knorr’s new Red and White Wine Stock Pots are a game-changer for home cooks who want to add rich wine flavours to their dishes without having to buy or open a bottle. As the UK’s number one stock brand in the market, Knorr is renowned for its commitment to quality and innovation, and this launch is no exception.
“Whether you are making Spaghetti Bolognese or a chicken risotto, a half a glass of red or white wine can make all the difference to enhance the flavour of a dish. Our new product range sets itself apart from the competition by its superior flavour.
“We believe that shoppers will continue to purchase our existing stock pot range, while also adding our new wine stock pots to their shopping list, resulting in increased basket spend and retailer sales. We understand that our consumers value convenience and quality, and our new Red and White Wine Stock Pots deliver on both fronts.”
Both Wine Stock Pots will be available from Asda this month and will roll out to other grocery and convenience retailers from August (RRP £1.90).
