Swedish drinks brand Kopparberg has added a new 7% ABV sweet pear cider to its range.
The brand noted that higher ABV cider is growing its category share as shoppers increasingly look for more accessible, value-led propositions. However, it had identified a lack of diversity in sweeter variants across higher ABV ciders, reducing the appeal for younger adults.
The new Kopparberg Sweet Vintage Cider is rolling out this month in 500ml bottles and cans.
Rob Salvesen, Head of Marketing at Kopparberg, said: “With a sweeter, more accessible flavour than similar higher ABV products on the market and a touch of nostalgia in every drop, Kopparberg’s Sweet Vintage Cider is a timeless choice for those seeking a taste of the past with a bold modern twist.”
