KP Snacks has changed the design of its KP Nuts £1.25 PMP range by adding euroholes to each new pack. Rolling out across flavours, including Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts, Thai Sweet Chilli Coated Peanuts and Flavour Kravers Flame Grilled Steak, the new pack designs aim to improve merchandising options for retailers.
Eurohole packs are popular within convenience and impulse channels, with their design making them easier to position throughout the store and driving impulse sales. Despite the increasing relevance of the Nuts category, which is growing strongly at 10.4% YOY, Nuts are often not found in bagged snack fixtures due to space constraints, leading retailers to display Nuts elsewhere.
By adding euroholes to its PMP range, KP Nuts is looking to support retailers in simplifying their merchandising with the ability to hang the new products on prongs or clipstrips, positioning Nuts products with high visibility while saving space.
Matt Collins, Trading Director at KP Snacks, said: “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales. We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format”.
