KP Snacks has announced the launch of a £1.4m media investment for its KP Nuts brand. The investment will support two campaigns before the end of the year, with the aim of driving awareness of the KP brand and delivering a sales boost for retailers.
Running until the end of December, the first campaign centres on Christmas and has been designed to keep KP front of mind throughout the festive season. The campaign will feature across OOH, digital and print, reaching 84% of adults, appealing to consumers as they seek festive inspiration and plan in-home social occasions.
The Christmas campaign features headlines emphasising the taste of KP Nuts, including “Santa Claus is coming to flavour town” and “More taste than your Christmas jumper”. The new campaign capitalises on the growth of nut consumption at Christmas,
Spotlighting KP’s Flavour Kravers range, the second campaign will run throughout November until the beginning of December. With strong presence across social media and OOH channels, the campaign targets nut-shoppers as they reflect on the day’s events and begin to think about relaxing in the evening with a tasty snack. Straplines including “Sofa snacking certified” and “Kick back with a pack” position KP Flavour Kravers as the perfect option for evening occasions.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “It has been a busy year for the KP brand with celebrations of its 70th anniversary and the launch of innovative NPD, and we are delighted to be continuing the excitement with two engaging media campaigns. As the UK’s number one Nut brand, we are continuing to drive segment growth by engaging consumers with creative campaigns that spotlight the amazing taste and wide range of our portfolio.”
