KP Snacks is expanding its Hula Hoops range with the introduction of a new Smoky Bacon flavour.
The new product will be available in the same reduced plastic outer sleeve that is being rolled out across existing Hula Hoops core 6-pack multipacks, removing 24 tonnes of packaging annually.
Inspired by the taste of grilled bacon, the launch balances a smoky flavour with the brand’s crunchy texture. Launching in Asda from 31st March and Morrisons from 19th May, the new product expands one of the UK’s most popular crisp brands, purchased by 28m households each year.
Launching in a 6 x 24g multipack, the new Smoky Bacon variant capitalises on the strength of this format, with multipacks driving over a third of CSN sales.
Sasha Finan, Brand Manager at Hula Hoops, said: “We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200m RSV milestone last year. The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
The new product will join Hula Hoops’ core range, featuring flavours Original, Salt & Vinegar, BBQ Beef and Cheese & Onion.
