KP Snacks has announced the launch of KP Signature – a new sub-range of roasted jumbo cashew nuts in two flavours: Sea Salt & Rosemary and Smoked Chilli & Red Pepper.
Rolling out in a 90g pack, the new line “caters to consumer demand for great-tasting treats when relaxing with friends and family and offers an ideal choice for more special snacking occasions”.
The KP Signature range is launching in Co-op, followed by Sainsbury’s, Asda, Tesco and Morrisons (RRP: £3.50).
Rachel Horrell, Senior Brand Manager, KP Snacks, said: “As the market leader in Nuts, we are delighted to excite and reinvigorate the segment with the launch of our brand new KP Signature range. The Nuts segment is growing ahead of the overall CSN category, and we are tapping into this with a delicious, high-quality sub-range that caters to moments where consumers want to relax and unwind with a special treat. The launch is perfectly positioned to attract new shoppers to the segment, driving category growth.”
