KP Snacks is expanding its PMP portfolio with the launch of Frisps Cheese & Onion at £1.25.
The company noted that the PMP segment within CSN is now worth £368.8m, with PMPs representing 39% of crisps and snacks purchases. By launching the new Frisps £1.25 PMP, KP Snacks is aiming to capitalise on the strength of this format.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, said: “At KP Snacks, we know that PMPs play a vital role in driving sales for retailers, appealing to consumers with the promise of great value. Our strategy focuses on bringing the right brands and flavours to this popular format and we are delighted to be tapping into shopper demand with Frisps Cheese & Onion £1.25 PMP.”
