KP Snacks has launched a new flavour for its ‘better for you’ popchips brand. Targeting the healthy snacking segment, the Hot & Spicy variant will start rolling into stores from mid-February.
With popchips Hot & Spicy, the brand aims to capitalise on the growing trend for spicy flavours. The company highlighted that ‘Spicy’ is currently the third fastest growing flavour profile, worth £207m in CSN Sharing.
The healthier snacking segment is also growing rapidly (+23.9%) as trends towards healthy eating continue.
Dayna Riordan, popchips brand team, said: “We are really excited to be expanding the popchips portfolio with such a punchy flavour, that is set to bridge the gap between mainstream and better for you by appealing to shoppers looking for a light snack with a real flavour kick. With both the spicy flavour profile and Healthier Snacking segment growing, popchips Hot & Spicy is well-positioned to drive sales for retailers.”
Popchips Hot & Spicy will be available in a 23g Single format with an RRP of £1.00 and an 85g Sharing format with an RRP of £2.25.
