KP Snacks’ Butterkist brand has launched a new partnership with Channel 4 across their film programming.
The partnership, which runs until 5 January 2025, will see Butterkist feature prominently across Channel 4’s film premiere programming and video on demand. Four different 5-second TVC Blips & one 10-second ident integrate popcorn into various movie genres and scenes.
Rachael Rayner, Brand Manager, KP Snacks, said: “Movie nights and Butterkist are the perfect partners, and we are delighted to be working with Channel 4 to bring this to life. Synonymous with great entertainment, Butterkist delivers fun and flavour, performing particularly well within at-home sharing occasions. As the clear market leader, Butterkist is perfectly positioned to reinforce the association of popcorn with movies and continue driving category growth”.
Angus Mitchell, Customer and Commercial Leader, Channel 4, added: “Film across C4 is the perfect environment for Butterkist, and we are really excited to be collaborating with them on this contextual partnership, the series of bespoke adverts tailored to different film genres helps to deepen their connection to film and shared moments”.
