KP Snacks has launched a new media investment to promote its KP Flavour Kravers range. The campaign spotlights the latest variants: Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.
With a strong presence across social media and OOH channels, the campaign will run until mid-May and follows the launch of the two new coated Flavour Kraver products in September last year.
The campaign aims to improve penetration of the KP Flavours range while driving awareness of the new coated flavours. Continuing the ‘Kick back with a pack’ messaging, the campaign seeks to capitalise on the growth of Big Night In occasions. KP Flavour Kravers cater to evening sharing occasions with innovative flavours. Available in 130g sharing bags, Flavour Kravers coated variants tap into the success of the CSN Sharing segment, which is growing at 13%.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “We are excited to be launching a media campaign promoting the new coated KP Flavour Kraver products. Known for its unique and bold products, the KP Flavour Kravers range has performed strongly since launch, and this campaign will help to further drive brand penetration.”
