KP Snacks is expanding its Nik Naks brand with the launch of Nik Naks Twisters, the first-ever new shape for the brand.
Known for its distinctive knobbly appearance and crunchy texture for more than 40 years, the Nik Naks range is expanding with two new sharing products launched in a twisted, conical shape.
Nik Naks Twisters will launch in its Nice ’n’ Spicy flavour and a new-to-market flavour, Tangy ’n’ Cheesy. With Nik Naks valued at £46.1m, Twisters is the brand’s first entry into mainstream sharing, the biggest segment in the CSN category overall.
John McDougall, Nik Naks and Heritage Portfolio Senior Brand Manager, said: “With sharing representing the biggest segment in Crisps and Snacks, and still growing, it’s the perfect time to introduce a bold new product like Nik Naks Twisters. By bringing fan-favourite flavours into a new and exciting format, we’re confident Twisters will deliver incremental growth for the segment, while delighting shoppers with the fun, full-on taste they expect from Nik Naks.”
Nik Naks Twisters will be available in Sainsbury’s exclusively from this month (RRP: £2.50 – 130g).
