KP Snacks is expanding the portfolio of its Nik Naks brand with the launch of a new flavour, Tangy ‘N’ Cheesy. Rolling out this month, the new line is available in a 45g Grab Bag (RRP £1.15) and a £1.25 PMP.
The launch expands Nik Naks’ singles portfolio, which is growing 15.9% ahead of the CSN Singles segment (at +2%).
Amy Heap, Marketing Manager, KP Snacks, said: “Nik Naks is a familiar brand that CSN shoppers love and trust. We are delighted to be extending the range with a classic flavour that continues to perform and appeals to consumers.”
Stuart Graham, Head of Convenience and Impulse, KP Snacks, added: “Food to Go missions are continuing to drive category growth and we remain committed in our approach to offer the right products in the right format. By launching the exciting new Nik Naks Tangy ‘N’ Cheesy flavour in both a Grab Bag and PMP, we are meeting the needs of different types of shoppers and supporting retailers in offering an optimum range to maximise on-the-go snacking sales.”
