KP Snacks is expanding its Nik Naks range with the launch of its Rib ‘N’ Saucy variant in a 45g Grab Bag (RRP £1.00).
Rolling into stores from the end of January, the new launch capitalises on the popularity of Nik Naks as KP Snacks’ fastest-growing brand in 2023 (+47.2% YOY). The company noted that the brand appeals to consumers looking for value amid the cost of living crisis.
The new launch combines the success of Rib ‘N’ Saucy as the second most popular Nik Naks flavour, worth nearly £12m RSV, and the Grab Bag format, which continues to perform well within the convenience and impulse market.
Matt Collins, Trading Director at KP Snacks, said: “We are thrilled to be launching Rib ‘N’ Saucy in a Grab Bag format, expanding the Nik Naks range, which is one of our fastest-growing brands and our number one Everyday Value brand. We are committed to delivering great tasting products and value to our consumers, while also offering the right products in the right formats to drive core ranges and sales for our retail trade partners.”
NAM implications:
- KP ticking the obvious boxes
- £1 Grab bag
- KP number one Everyday Value brand
- Aimed at value-conscious consumers
- Second most popular Nik Naks flavour
- Fingers crossed!
