KP Snacks has unveiled a new product range for its McCoy’s ridged crisp brand called Epic Eats.
The range features two new products, Nacho Cheese and Spicy Salsa, which will be rolling into stores from 20 February. The company stated that McCoy’s Epic Eats had been designed to “excite the category” and bolster growth of its McCoy’s brand, while strengthening its flavour credentials.
The Epic Eats product range will be available in a 45g Grab Bag format with an RRP of £1.00 and a 65g PMP format of £1.25.
Amy Heap, Marketing Manager at KP Snacks, said: “McCoy’s is the original and best ridged crisp brand, synonymous with big and bold flavours. We know taste is the most important factor driving purchases in CSN and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”
The new range will be supported by a media campaign spanning radio and social. Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global radio and will feature a range of on-air adverts, including a competition offering listeners the chance to win their own adventure.
The McCoy’s brand is worth £148.1m and growing 1.4% in value.
