KP Snacks is continuing to support its premium Tyrrells brand, announcing a new media investment of over £1.5m.
Running until the end of the year, the ‘Tyrrellbly Tyrrellbly Tasty’ campaign will feature across a wide range of channels, including radio, TV, and social media, with a TikTok presence for the first time.
The media campaign will go live in September with two radio ads running across stations including Capital, Heart, LBC and Magic, as well as on Spotify. In November, Tyrrells will return to TV with its classic style Pathé footage advert.
The campaign will focus on driving awareness, reminding consumers that Tyrrells is ‘Tyrrellbly Tyrrellbly Tasty’, made with only the finest ingredients and the perfect snack for relaxing and unwinding.
Tyrrells is also taking on TikTok for the first time in its history, partnering with Poppy O’Toole, young Master Chef judge, self-titled Potato Queen and influencer with 4.1m followers, with a focus on Tyrrells Sweet Chilli & Red Pepper flavour.
Dan Winslet, Global Tyrrells Marketing Controller, said: “Our new investment is designed to continue to drive awareness and penetration for the Tyrrells brand. Tyrrells is a hugely popular brand delivering a quality product that consumers are turning to for a tasty, affordable treat which makes sharing occasions feel more special. We are always looking to reach new audiences and make sure the brand remains front of mind for shoppers and this campaign does just that”.
Worth £64.8m and growing in value +13.6% year-on-year, and a 14.1% share of Premium CSN, Tyrrells has an impressive 93 Great Taste Awards to its name.
