KP Snacks has launched a new McCoy’s Hot ‘n’ Spicy Grab Bag. It aims to capitalise on the strength of spicy flavours within the Crisps, Snacks and Nuts (CSN) category and follows the launch of McCoy’s Hot ‘n’ Spicy in a £1.25 PMP format earlier this year.
The new Grab Bag format taps into the growth of food-to-go occasions, with consumers increasingly opting for more affordable lunches.
John McDougall, Brand Manager at McCoy’s, KP Snacks, said: “Spicy flavours continue to thrive in the CSN category, and the new McCoy’s flavour is adding variety and quality to the segment. Retailer taste tests have already yielded amazing results, with 100% of C&I retailers surveyed saying they ‘love’ the flavour of McCoy’s Hot ‘n’ Spicy and would stock it – a testament to its excellent credentials.
“By launching the new flavour in a Grab Bag format, we’re engaging even more consumers and catering to the critical Food to Go mission.”
McCoy’s Hot ‘n’ Spicy 45g Grab Bags have an RRP of £1.15.
