KP Snacks has launched its Tyrrells Lentil Crisps range in a new single format to tap into the healthier snacking trend.
Having only been available in sharing packs, Tyrrells Lentil Crisps Sour Cream & Onion and Sweet Chilli & Red Pepper are now rolling out in the new 24g single format with an RRP of £1.
The brand stated that the new non-HFSS crisp packs will help retailers capitalise on the increasing popularity of healthy snacking. The Healthier Snacking segment is growing strongly at 14.2%, ahead of the overall CSN category, with healthy snacking occasions growing faster than any other CSN sub-category.
Sammy Harmer, Tyrrells Brand Manager, said: “We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”
The company is supporting the launch of the new format with an out-of-home and social media campaign.
