KP Snacks has announced a new media investment for its ‘better for you’ brand popchips.
Running until the beginning of April, the campaign will feature across out-of-home and social media channels.
Continuing popchips’ ‘Start Something Good’ messaging, the campaign will capitalise on the strength of the Healthier Snacking segment which is growing 22.3%. Non-HFSS across the entire range, popchips is the leading ‘better for you’ brand in sharing, contributing 58% of the healthier snacking segment’s growth.
The campaign aligns with the continuation of popchips’ partnership with Digital Cinema Media, which features a 20-second ad running until the end of March.
Alex Callender, Brand Manager, KP Snacks, said: “popchips is a leading brand in healthier snacking and we are delighted to be driving awareness of this tasty snack with increased media support. By keeping popchips front of mind for shoppers, we will bolster sales for retailers and maintain the strong momentum behind the popchips brand.”
The popchips range is worth £46.4m RSV and is growing in value at 6.8%.
