KP Snacks has announced the launch of a new £1m media investment to promote its McCoy’s Epic Eats product range.
Running until early December across multiple channels, including radio, out-of-home and social, the campaign aims to drive awareness of the brand’s latest additions: McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ.
The new campaign follows the launch of the two McCoy’s Epic Eats multipacks which landed in June, and highlights the products’ taste and texture with the tagline “Epic Flavour, Epic Crunch, Epic Eats.” McCoy’s Epic Eats multipacks are also non-HFSS with 45% less salt than the standard potato crisp on average.
John McDougall, McCoy’s Brand Manager, commented: “We are delighted to be supporting our new Epic Eats variants with an exciting media campaign, showcasing our bold new flavours that have landed to excite and engage shoppers. The McCoy’s brand is famous for its innovative and iconic flavours, and the new campaign capitalises on this while tempting consumers to try something new.
