KP Snacks is expanding its successful PMP offer with the launch of KP Flavour Kravers Flame Grilled Steak in a £1.25 PMP.
The brand noted that its £1.25 PMP range is already worth £108.1m, growing ahead of the overall market at 53.4% (vs +30.5%).
KP stated that the PMP format drives sales by offering value for money and reassuring shoppers that they are not being overcharged, which is especially important as consumers remain cost-conscious.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “As the UK’s favourite Nut brand, KP is on a mission to excite shoppers and disrupt the segment with innovative, bold flavours delivered in the right formats to suit all consumer needs. Flame Grilled Steak has been the most popular variant in our Flavour Kravers range since its launch last year. By launching Flame Grilled Steak as a £1.25 PMP, we are capitalising on both taste as the number one category driver in CSN and the growing success of PMP formats.”
Matt Collins, Trading Director at KP Snacks, added: “At KP Snacks, we are committed to offering our consumers great value for money and continuing to expand our extensive PMP portfolio is critical to this. £1.25 PMPs offer an attractive and accessible price point, with this format growing +30.5% within CSN. By stocking exciting new PMPs like the new Flavour Kravers SKU, retailers can engage shoppers and drive impulse purchases.”
