KP Snacks has expanded its McCoy’s Epic Eats product range with two limited-edition SKUs: McCoy’s Epic Eats Grilled Cheese and McCoy’s Epic Eats Flamin’ Fajita.
Inspired by American flavours, the two new 6-packs are non-HFSS and are rolling out in stores this week.
The new lines follow the success of McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ 6-packs launched last year and capitalise on the strength of the multipack format in CSN, which is growing +7.6%. McCoy’s is one of the top 5 best-selling multipacks within the category, with a 5.9% share of the segment.
Amy Heap, Marketing Manager at KP Snacks, said: “We are delighted to be expanding the popular McCoy’s Epic Eats range with two limited-edition flavours. The McCoy’s brand is famous for delivering innovative, bold-tasting crisps, appealing to consumers looking for new and differentiated products. Inspired by classic American flavours, the new products will disrupt and invigorate the Crisps, Snacks and Nuts category, attracting new buyers and creating excitement in shoppers.
“The new flavours are also non-HFSS, offering health-conscious consumers a healthier choice that doesn’t compromise on McCoy’s excellent flavour and texture credentials.”
Initially rolling into Morrisons this week, followed by Tesco, Asda and Sainsbury’s, the multipacks have an RRP of £2.25.
