KP Snacks has announced the launch of its Bank of McCoy’s on-pack promotion, featuring cash and stock prizes for both consumers and retailers.
Running across McCoy’s PMP and Grab Bag formats, the new Bank of McCoy’s incentive gives consumers the chance to unlock a £100k prize vault to win instant cash prizes of up to £1,000 or free crisps. To enter the competition, shoppers need to scan the QR code on-pack and input a unique code. The company stated that the on-pack promotion combines a fun, straightforward, instant-win entry mechanic with the bold appeal of McCoy’s to drive brand engagement and sales.
Live from the 20th January to the 13th April, the Bank of McCoy’s incentive also offers retailers the opportunity to win their share of a £50k retailer-specific prize vault. The retailer promotion is running across all McCoy’s PMP cases, with a similar scan-to-win mechanic enabling retailers to access cash and stock prizes.
To help retailers drive awareness of the Bank of McCoy’s promotion, KP Snacks will also distribute themed POS kits, including dump bins, FSDUs, floor vinyls, and shelf wobblers.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, said: “We’re excited to be getting 2025 off to a strong start with one of our biggest on-pack promotions to date. The Bank of McCoy’s incentive effectively engages both our loyal consumers and valued retailer partners, and we’ve made it easier than ever for retailers to get involved by simply scanning the QR code on product cases.
“McCoy’s is a mainstay of the CSN category as a trusted, recognizable brand and the new promotion will help to drive further brand penetration and boost impulse purchases.”
