KP Snacks has announced the latest additions to its McCoy’s Epic Eats range, with the launch of Grilled Cheese and Flamin’ Fajita flavours in the £1.25 PMP format. Rolling into stores in September, the new flavours are also non-HFSS.
Delivering flavours inspired by American diners and food stands, the two new SKUs feature an on-pack promotion offering shoppers the chance to win an American road trip. Running from 2 September to 20 December, the on-pack promotion will also see winners receive discount vouchers to be redeemed at participating UK restaurants and diners.
The two new SKUs capitalise on the strength of the £1.25 PMP segment, which is growing 8.6% ahead of the overall category (+6.1%). McCoy’s represents one of the top five £1.25 PMP brands within Bagged Snacks, and the two new products are positioned to drive category growth, with £1.25 PMPs accounting for 61% of sales in independents.
John McDougall, Brand Manager at McCoy’s, said: “McCoy’s is well-known and loved for its dynamic flavour proposition and continues to cater to the demand for bold, new and differentiated products. We are thrilled to be refreshing the Epic Eats range with two new additions, perfect for exciting shoppers and ensuring the range remains relevant within the category. By launching the new PMPs alongside an exciting on-pack promotion, we are driving engagement and tempting shoppers to try something new.”
