KP Snacks has announced a new festival partnership and campaign for its beacon ‘Better for You’ brand, popchips.
This year, popchips worked with Live Nation UK to sponsor the Latitude and Gunnersbury Park festivals as the exclusive snack brand partner. The partnership includes popchips samples being shared with festival goers.
The campaign will be supported across OOH and social media and include a range of product and ticket giveaways.
The festival partnership will be extended into 2025 with the addition of the Isle of Wight festival, with new festival marketing activations and activities planned across all three festivals.
Alex Callender, Brand Manager, popchips, KP Snacks, said: “Popchips is a leading brand in Healthier Snacking, and we are thrilled to be working with each festival so when people come together to enjoy the music they love, they can do it with the snacks they love too. Music festivals are the perfect partners for the positive and flavourful popchips brand, and we are excited to see this collaboration come to life over the next few months.”
