KP Snacks has launched a new campaign for its KP Nuts brand, highlighting its quality and leading position within the segment with the strapline, “There’s nuts, then there’s KP Nuts”.
Running for 13 weeks, the campaign will feature across out-of-home channels, including public transport and social media, where the brand will also partner with TikTok influencers.
Designed to capture consumers’ attention with amusing headlines, the campaign playfully reminds shoppers of the importance of quality and enjoyment when deciding on a purchase. One creative treatment leads with the headline, “Other nuts are available, but so are middle seats on planes.” Meanwhile, a social media advert shows a clip of someone falling off of a diving board with the caption, “There’s Nuts”, while a perfectly executed dive featuring a triple somersault is captioned, “Then there’s KP Nuts”.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “As the market leader within the Nuts segment, our KP Nuts brand is renowned for sourcing the best nuts and delivering delicious flavours to the category. We are delighted to be spotlighting the unbeatable quality of KP Nuts with a new, engaging campaign designed to continue driving brand penetration. Our diverse portfolio continues to show strong performance, with a 25% share of the Tasty Nuts segment.”
