KP Snacks has launched a £250,000 radio campaign for POM-BEAR, with adverts and competitions designed to drive awareness of the family snacking brand.
The radio campaign will run until September in partnership with Magic Radio and features POM-BEAR’S core range, Original, Cheese & Onion, and Salt & Vinegar.
The campaign offers the chance to win a glamping adventure for four this summer, with listeners playing a game to enter the prize draw. Meanwhile, Magic Radio listeners can also win a £25 cash prize every week by tuning into Saturday Mornings with Dan Morrissey.
Brian McMonagle, Senior Brand Manager at KP Snacks, said: “POM-BEAR is an engaging and trusted household brand that provides a lighter snacking option while still delivering on great taste. With our new campaign, we are looking to drive greater awareness of the brand, helping young families to add playful fun to all snacking occasions.”
