KP Snacks has revealed details of this year’s partnership with The Hundred, the 100-ball cricket competition. As the Official Team Partner, KP Snacks is launching a new on-pack promotion offering consumers a chance to win £10,000 as well as daily cash and cricket prizes.
Running until mid-August, the Hundred-themed packs feature across Multipack, Sharing and Single formats from leading KP Snacks brands, which feature on the team shirts of the eight men’s and women’s teams competing in The Hundred: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.
The on-pack promotion also spotlights KP Snacks’ Everyone In campaign designed to encourage families to adopt healthier lifestyles by getting involved in cricket. First launched in 2021 alongside the inaugural The Hundred tournament, the Everyone In initiative supports KP Snacks’ commitment to deliver over a million opportunities to get active by 2033.
Kevin McNair, Marketing Director at KP Snacks, said: “As we mark a fourth year in our partnership with The Hundred, we are excited to be both launching a new on-pack promotion with our biggest ever prize pool and continuing our Everyone In initiative. Protecting the wellbeing of current and future generations by encouraging healthier lifestyles is a fundamental element of our People & Planet responsible business programme. With giveaways of cricket equipment planned alongside the continued installation of community pitches, we are proud to be improving access to sports for our communities.”
