KP Snacks has announced a new collaboration between its crisp brand Tyrrells and the film Downton Abbey: The Grand Finale, which debuted in cinemas at the end of last week.
To mark the film’s release, Tyrrells has partnered with the franchise to launch a new, limited-edition flavour: Honey Glazed Glorious Gammon.
Inspired by the indulgent dining tables of Downton Abbey, the new product has savoury and subtly sweet flavours of honey-glazed gammon, with a pack design featuring images of the film’s characters.
Amy Heap, Marketing Manager, KP Snacks, said: “At Tyrrells, we continue to lead the premium crisp sharing category, and our latest creation looks to build on this with an irresistible flavour and exciting partnership designed to engage and delight consumers. We are committed to bringing tasty, unique flavours to the category in the right formats to cater to our consumers’ needs. Available in a 150g bag, our new Honey Glazed Gammon crisps tap into the strength of sharing and treat occasions.”
Tyrrells Honey Glazed Glorious Gammon is available exclusively in Waitrose with an RRP of £2.75.
