KP Snacks is expanding its PMP range with the return of a classic flavour: Discos Pickled Onion. Available from the 14th July, the product will be offered as a £1.35 PMP (70g).
After being absent from shelves since 2005, Disco’s Pickled Onion aims to tap into consumer appetite for nostalgia.
The new flavour joins Discos’ PMP portfolio, which includes flavours Cheese & Onion, and Salt & Vinegar. It also capitalises on the strength of PMPs in the CSN category, with 62% of retailers saying PMPs increase sales.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, commented: “We know that PMP is the fastest growing segment in the C&I channel and we are committed to refreshing and expanding our PMP portfolio with the right products to help retailers drive sales. By relaunching Discos Pickled Onion, we are tapping into the growth of PMP formats, while also meeting shopper demand for nostalgic moments by returning an iconic flavour to shelves.”
