KP Snacks has announced a new collaboration between its premium crisp brand Tyrrells and animation studio Aardman’s British animated comedy franchise Wallace & Gromit.
Ahead of the release of ‘Wallace & Gromit: Vengeance Most Fowl’ this winter, Tyrrells has partnered with the famous duo to launch a new limited-edition flavour: Wensleydale & Cranberry.
The new flavour taps into the fun of the Wallace & Gromit films through Wensleydale’s long-standing association with the franchise as Wallace’s favourite cheese.
Jane Jones, Marketing Manager at KP Snacks, said: “We are delighted to be launching our new collaboration with Wallace & Gromit, an iconic comedy series that shares many values with the Tyrrells brand, including its British provenance, a playful sense of humour and the promise of great entertainment. The parallels between our brand and the film series make us the perfect pair to deliver an authentic and unique product to the category with the launch of an exciting, limited-edition flavour.”
Tyrrells Wensleydale & Cranberry is launching exclusively in Co-op stores this week in 135g sharing bags with an RRP of £2.75. The launch will be supported by a social media campaign featuring Wallace & Gromit.
NAM Implications:
- Some obvious synergies for KP and the latest Wallace & Gromit movie…
- …with the Co-op a key beneficiary via its exclusive stockist role.
- If successful, interesting how KP extend distribution to other routes to market to optimise movie impact…
