KP Snacks has announced the launch of a new Tomato & Chilli Chutney flavour for its snack brand Tyrrells, which extends its non-HFSS portfolio.
The new product is being launched in 150g Sharing bags at an RRP of £2.75 and will be available in Asda, Waitrose, and Tesco. The brand noted that sharing is the largest segment in CSN, growing strongly at 8.8%.
The product joins Tyrrells’ growing portfolio of non-HFSS snacks, including Tyrrells Mediterranean Herb, Tyrrells Lightly Sea Salted, and Tyrrells Naked No-Salt crisps.
Sammy Harmer, Tyrrells Brand Manager, said: “With the launch of this new flavour, we’re looking to engage shoppers who are seeking quality snacks while being keen to try something new. Both the Premium and Healthier Snacking segments are showing strong growth and this new non-HFSS flavour has been designed to capitalise on this, engaging shoppers with a unique healthier alternative from a trusted and recognisable brand.”
