KP Snacks has announced the launch of a new Roast Chicken & Sage flavour for its Tyrrells crisp brand.
Launching this week in Waitrose, the new product will be available in 150g sharing packs (RRP of £2.75) as the UK heads into the roast dinner season. A listing in Sainsbury’s will follow next week.
The brand noted that consumer demand for treats to enjoy at home with friends and family is increasing. At £1.74bn, sharing is the largest segment in CSN and is growing at 7.6% MAT. The launch of the new favour aims to cater to the growth of sharing occasions by generating demand and driving sales.
Jane Jones, Marketing Manager at KP Snacks, said: “Tyrrells is a premium snack brand known for delivering a modern twist on popular CSN flavours. We are delighted to present another exciting new sharing product to tempt shoppers this season. Roast dinners are a classic British favourite making it the perfect new flavour addition from a quintessentially British brand.”
