KP Snacks is expanding its KP Flavour Kravers range with two exciting new coated flavours: KP Flavour Kravers Crunchy Coated Aromatic Thai Chilli and KP Flavour Kravers Crunchy Coated Katsu Curry.
Rolling out in stores this month, the two new products are designed to tempt new shoppers to the Nuts segment. The brand also hopes to capitalise on the strength of the CSN Sharing segment, which is currently worth £1.6bn and growing in value by 13.8%. The KP Flavour Kravers range is particularly popular with younger consumers who over-index in bold flavours.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “As the leader in the Nuts segment, KP is driving category growth with flavour innovation that engages and disrupts shoppers, boosting brand penetration.
“We’re excited to be extending the popular Flavour Kravers platform with a new Crunchy Coated texture. Promising big, bold flavours, the two new Flavour Kravers variants will bolster retailer sales as shoppers continue to look for great-tasting snacks to bring excitement to in-home occasions.”
The two new SKUs are available in 130g Sharing bags with an RRP of £3.00.
