Lee Kum Kee has launched a new chilli sauce range in Sainsbury’s stores across the UK, alongside Ocado, Amazon, and independent Asian retailers.
The WOW Chilli Sauces (RRP £1.90) are available in three variants: Makrut Lime Leaf Flavoured Chilli Sauce (135g), Yuzu Flavour Chilli Sauce (140g), and Sesame Chilli Sauce (140g).
They are said to offer consumers an “exciting way to elevate everyday meals,” including drizzling over noodles, adding to stir-fries, or as a dip for snacks.
Lee Kum Kee stated that the range answers the growing demand for high-quality hot sauces with unique flavour profiles that stand out on crowded supermarket shelves.
Vagisha Mishra, Head of Brand and Digital at Lee Kum Kee (Europe) Limited, commented: “We’ve been thrilled by the response to our new hot sauces. We’re proud of our heritage and are excited to introduce this new range to a wider audience. Our classic products are loved in the UK, and we hope to show that these sauces can enhance everyday dishes for home cooks and inspire more people to embrace the heat. We’re also delighted to have our new range stocked in Amazon, Ocado and Sainsbury’s, making it even easier for customers to experience these exciting new flavours.”
