Lactalis UK & Ireland has announced the launch of Leerdammer Original Spreadable 125g, marking a new step for the natural cheese slices brand as it expands into the spreadable category.
Made with Leerdammer cheese, the new spread brings the brand’s mild and nutty flavour to a format ideal for sandwiches, bagels, or crackers. The product is designed to tap into new usage occasions and broaden the brand’s appeal across a wider shopper demographic.
Heloise Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, commented: “This is a hugely exciting time for Leerdammer as we take the brand into new categories. There is a clear gap in the market for a mild, continental cheese spread and we feel that the ever-popular Leerdammer brand is the perfect fit. We can’t wait to add something new to the spreadable fixture with this launch.”
Leerdammer Original Spreadable has initially been launched in Morrisons and Ocado (RRP £1.90).
