Lenor has launched its Crease Releaser product in a travel-size bottle (100ml) that meets the maximum hand luggage liquid limit that UK airports enforce.
The brand noted that the fabric care market in the UK, including products like crease release sprays, saw a 7% increase in sales last year as consumers continued to seek out products that keep their clothing looking fresh and wrinkle-free.
Nina Lumsden, Brand Manager at Lenor Crease Releaser, commented: “We’re excited to introduce the new travel-sized Lenor Crease Releaser, designed to meet the needs of travelling and on-the-go customers. This convenient and compact version of our popular product ensures that travellers can maintain a fresh, wrinkle-free appearance, no matter where they are in the world.
“As a brand, Lenor Crease Releaser is committed to innovation and understanding consumer lifestyles. With this launch, we aim to give retailers an exciting opportunity to cater to the ever-growing demand for portable, effective fabric care solutions. We believe this new addition will be a valuable asset in your product lineup, helping to drive customer satisfaction and loyalty.”
Lenor Crease Releaser travel size, in Spring Awakening scent, has launched exclusively in The Range. Exotic Bloom & Jasmine and Red Berry fragrances will also be available.
