Leon, the healthier fast-food chain, is expanding its grocery range into the wholesale sector with the launch of its Aioli Multipack (RRP: £4.99) in Costco UK at the beginning of next month.
Catering to those seeking larger format options, each Aioli Multipack includes three 240ml jars of the garlic-flavoured mayonnaise.
Aioli has been featured on Leon’s restaurant menus since 2004. The grocery version uses Aquafaba (chickpea stock) instead of eggs, making it 100% plant-based.
Ashley Davis, Managing Director of LEON Grocery, said: “The new launch into Costco is an exciting move for Leon, as we expand into wholesale for the first time. Our convenient new multi-pack is a great value way for our loyal customers and retailers to get their hands on our best-selling Aioli.”
Leon already sells its grocery range in supermarkets, including Sainsbury’s and Asda.
NAM Implications:
- Great way of testing/advertising key hospitality products in new channels.
- Apart from the incremental revenue, of course…
- A pointer for others?
