Lidl has become the first major retailer in the UK to use the Vegetarian Society’s Plant-Based Trademark.
The trademark, which will appear on the discounter’s Vemondo Plant! range of vegetable-based options, is designed to be the gold standard of plant-based accreditation and goes beyond the proposed ISO definition. It aims to offer manufacturers and consumers the labelling and product-checking assurances they are looking for.
Products using the Plant-Based Trademark must have no animal ingredients, whilst also having a key plant-based characteristic. The trademark was developed after consultation with industry experts, legal review, and consumer research.
Vanessa Brown, Head of Trademarks at the Vegetarian Society, said: “It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.
“Developments in the marketplace see customers looking for different terminology. ‘Plant-Based’ is a term which resonates with them and manufacturers too. The Vegetarian Society offers third-party checking, registration and trademark services for products which meet the plant-based criteria and companies who would like to use plant-based terminology to give customers the confidence to make informed purchases.”
