Irish chocolatier Lir Chocolates has launched a new product to join its Baileys Chocolate range with the introduction of Birthday Cake Truffles.
With a vanilla birthday cake flavour and a hint of Baileys, the treats are rolling out at selected retailers including TK Maxx, B&M, The Range and Card Factory (RRP £4).
The brand noted that the new addition to its range was in response to growing demand for unique and indulgent chocolate experiences. The truffles are individually presented in confetti-patterned twist-wraps and come in a carton featuring a colourful, celebratory design, aimed as an affordable gift option.
Alison Robson, Baileys Chocolate’s Marketing Manager, said: “We recognise the importance of providing memorable and tasteful gift options, while meeting consumer demand for both quality and affordability. We hope the combination of two iconic flavours, Baileys and Birthday Cake, will make for a fun and exciting new option for shoppers on the hunt for the perfect token gift.”
