Little Moons has unveiled its latest flavour – Brown Butter Caramel. The innovation will further extend its frozen ice cream-based snacking range and will be available in Sainsbury’s from this week with an RRP of £5.00.
Brown Butter Caramel combines flavours of sweet buttery caramel to create a smooth gelato. Each bite offers pockets of chocolate-covered caramel pieces, all encased in the brand’s signature soft mochi dough. The launch also debuts the brand’s new logo and packaging design.
Coinciding with the new flavour launch, Little Moons has rolled out its latest multichannel campaign – A Little Something – spanning across TikTok, Social, Digital and OOH. The campaign celebrates the small snacking moments people look forward to – reinforcing the brand’s position in the snacking category whilst driving continued growth.
Ross Farquhar, Director Marketing, Innovation and Sustainability, commented: “At Little Moons, we’re dedicated to developing innovative flavour combinations that excite our loyal fans, and attract new ones. Brown Butter Caramel delivers on that promise – blending rich buttery caramel, with our signature creamy gelato ice cream, for a smooth and nutty snack. Little Moons continues to pioneer the frozen and chilled snacking category, making it a destination for great-tasting snacks and transforming freezer visits into moments of discovery and delight.”
The latest flavour is gluten-free, free from artificial flavourings, colourings, and preservatives, and contains 67 calories per bite.
After the Sainsbury’s listing, Little Moons Brown Butter Caramel will be rolling out nationwide from September.
