The Lotus Biscoff brand has unveiled an exciting new look, aimed at driving improved customer brand recognition.
The move follows significant growth in the last decade, with over 25% of UK households regularly enjoying Lotus Biscoff at home through traditional biscuits, sweet spreads, ice cream or the newly launched confectionary range.
The new cleaner packaging design will feature ‘Biscoff’ as the core brand in a larger and eye-catching bespoke font, with the reduced Lotus marque acting as an endorsement to the core brand.
Frances Booth, Category Development & Marketing Manager at Lotus Bakeries, noted: “This new, modern and bold appearance is an important stride forward for the Biscoff brand. Consumers always refer to our ‘little red biscuits’ as simply, Biscoff, so for this to be the spotlight on the new packs is a logical step. We are very excited to see the reaction from our consumers when the new, sleek rebrand is introduced into retail outlets imminently.”
The roll out of the rebrand will first begin to be seen on the sweet spreads and biscuit packaging before it is extended to ice cream and confectionary later in the year. This will be later translated across the full range of Biscoff products, including the ‘Created With Lotus Biscoff’ range where brands such as McDonalds, Krispy Kreme, Costa and Cinnabon have launched a range of products featuring Biscoff products.
