Plant-based chocolate brand LoveRaw has secured new listings for its Peanut Caramel Bar and M:lk Choc Wafer Multipack nationwide, building on a soft launch into independents and health shops earlier this year.
Following LoveRaw’s launch into the Tesco Meal Deal, the brand is introducing its Peanut Caramel Bar into 1,800 meal deal locations – 1,150 Tesco Express stores and 650 Tesco Extra outlets. The Peanut Caramel Bar will be ranged alongside the Cre&m Wafer Bar in M:lk and White Choc from this week.
In addition, the Milk Choc Cre&m Wafer Multipack will be the first LoveRaw product to launch in the Tesco confectionary aisle across 454 Tesco superstores.
Meanwhile, the Peanut Caramel Bar will also land in 550 Co-op stories from 28 August, ranging alongside the Cre&m Wafer Bar in Milk Choc & Salted Caramel.
LoveRaw is also experiencing growth internationally, launching in supermarket Choithrams in the UAE and WHSmith Singapore. The brand’s SKUs are also part of a new Waitrose Meal Deal launching at the end of August.
Rimi Thapar, Co-Founder at LoveRaw, commented: “As a plant-based chocolate company, the two most important factors when launching a product are innovation and taste.
“Our goal has always been to make plant-based chocolate more widely available; not only for vegan consumers, a large proportion of our customers are flexitarian too. This proves the concept that our chocolate tastes just as good, if not superior to dairy chocolate.”
