Food tech company BetterBrand has announced its expansion to the UK after gaining traction in the US with its low-carb product range.
BetterBrand will debut three SKUs of its ‘hero’ product, The Better Bagel, exclusively in Whole Foods Market stores in the UK from this week. The brand stated that its entry into the UK marks a “significant milestone” in its journey to transform traditionally carb-heavy foods into healthy, functional alternatives, without compromising taste or experience.
Backed by proprietary “grain-changing” technology, The Better Bagel transforms the carb-heavy bagel into the net carb equivalent of two slices of banana, with over 25g of plant-based protein and no added sugar.
“At BetterBrand, our journey started with a simple mission: to reimagine the bread aisle and bring joy to healthy eating. The response and demand from our US customers since launch has been overwhelmingly positive, so we are thrilled to bring BetterBrand to the UK consumer,” said Aimee Yang – CEO & Founder, BetterBrand.
“Becoming an international brand is a huge milestone for us. We are proud to celebrate this, and are grateful to the Whole Foods Market team, who have been incredible partners every step of the way.”
Jade Hoai, Executive Leader Purchasing, Marketing and Supply Chain for Whole Foods Market UK, added: “We’re very excited to see and support BetterBrand’s growth from the USA / North America into the Global sphere. BetterBrand has shown exceptional success as a customer favourite in the US, and we’re excited to be able to bring the magic exclusively to the UK this Autumn.”
The Better Bagel will be available in Whole Foods Market stores in three SKUs – ‘The Everything’, ‘The Classic’ and ‘The Pretzel’ – priced at £5.99 for a pack of two.
