Premier Foods-owned sauce brand Loyd Grossman is bringing a new format to its range with two Stir-In Sauces that offer consumers a “premium product to create a restaurant pasta experience at home”.
The non-HFSS sauces contain no added sugar and are available in Tomato & Mascarpone and Sundried Tomato & Basil flavours (MRSP £3.50 – 185g jar). They have launched in Morrisons and will be more widely available from next month.
With consumers reducing the amount spent on eating out during the cost of living crisis, the Loyd Grossman Stir-In Sauces range is said to provide a “deeper, more intense flavour” to help consumers create restaurant-quality pasta dishes. The new sauces also use a different cooking method and are designed to be stirred through hot pasta to preserve the al dente texture.
The company noted that Italian stir-in sauces have seen strong growth in the last 12 months, with a 24.9% increase in value sales. The segment is also outperforming the Italian Sauces and Total Italian categories. In line with consumers’ desire to create a restaurant quality experiences at home, the cooking sauces category has also seen a demand for premiumisation, with Stir-In Sauces in growth as consumers are more willing to trade up on sauces
Andrey Sokirkin, Global Marketing Director of cooking sauces at Premier Foods, said: “The new Loyd Grossman range will answer the growing consumer demand for premiumisation in cooking sauces, with Stir-In Sauces that offer authentic and distinct flavour options for a restaurant-worthy meal at home.
“The Stir-In Sauces are also HFSS-compliant to appeal to more health-conscious consumers – and ensure retailers can display them anywhere in-store for maximum visibility. By bringing both a high-quality and better-for-you experience, the sauces will attract new and loyal customers looking to try something new from a trusted brand that is known for its quality cooking sauces.”
