Madrí Excepcional, the beer brand owned by Molson Coors, is offering consumers the chance to win VIP and general admission tickets to All Points East, an annual music festival held over two weekends in London’s Victoria Park.
Live until 31st July, the on-pack promotion is running across 4x440ml, 10x440ml and 15x440ml multipacks of Madrí Excepcional. The limited-edition pack design also features festival-themed illustrations.
To enter, consumers need to purchase a promotional pack of Madrí Excepcional, scan the on-pack QR code to access the Conectada digital platform, and submit their details for a chance to win.
Madrí Excepcional will be available at All Points East when the festival kicks off in August. The brand will have a dynamic two-tiered stand at the event, which will be supported by a social media campaign.
Madrí Excepcional has established itself as the no.5 world beer brand and is currently the 6th fastest growing of the top 20 lagers in the GB off-trade. The brand is now worth over £123m in retail and grew sales by 9.3% over the last year.
Sophie Mitchell, Marketing Controller at Madrí Excepcional, said: “With the summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to stores across the country with the chance to experience All Points East, on us.
“Rewarding Madrí Excepcional fans and engaging them with a unique on-pack promotion will build on the huge growth momentum of the brand and help retailers drive sales this summer.”
