Magic Rock’s new flagship hazy pale ale is rolling out in selected Waitrose stores nationwide. The latest beer from the Huddersfield brewery, Magic Haze (4.4% ABV), will be listed in 276 Waitrose stores alongside its Botanicalist Gin & Tonic IPA and Dark Arts Surreal Stout.
The brewer noted that the hazy beer category is thriving, with the ‘Hazy’ style now worth £57.2m and growing by 9.4% year-on-year (Nielsen – Sept 2024).
Andrew Kruze, Marketing Manager at Magic Rock, said: “We’re absolutely delighted to announce that Magic Haze has officially launched in Waitrose stores nationwide as of 9th October. This marks a significant milestone for Magic Haze, capping off 18 months of dedicated work from the entire Magic Rock team. From perfecting the recipe to designing the packaging, a tremendous amount of time and passion has gone into creating this new beer. We’re incredibly proud of the result and confident that Waitrose customers will enjoy picking up Magic Haze with their shopping. This is just the beginning, and we’re excited to watch its journey across various markets.”
