Unilever’s Magnum ice cream brand has launched its new Utopia range, featuring two “indulgent and premium” flavours: Double Cherry and Double Hazelnut.
The range introduces “groundbreaking” ingredient marbling technology for a “truly multisensorial experience”, featuring flavours swirled with multi-layer architecture and sauce.
Daniel Lythgo, Brand Manager Magnum UK, Unilever, said: “We know that successful innovation is key to excite shoppers and deliver category growth. With every launch we continue to push the boundaries of indulgence, and our new marbled ice cream paired with rich sauces and inclusions delivers just that. Magnum Utopia Double Cherry and Hazelnut offers consumers a unique bite and flavour experience each time. We’re excited for both current and new shoppers to the category to try our new Magnum Utopia range and let us know their favourite!”
The launch of Magnum Utopia is being supported by an ATL campaign, leveraging TV, OOH, social media, experiential, audio and more.
Magnum Utopia Double Hazelnut and Double Cherry are available as a multipack of 3 (RRP £4.25) and Singles (RRP £2.30).
