Majestic has announced a significant expansion of its English wine range.
In collaboration with Kent-based Balfour Winery, the drinks retailer is introducing a range of exclusive still wines under the ‘1503’ label. The new collection includes a Chardonnay, Pinot Noir, and Rosé, as well as new varieties such as Albariño and Ortega.
The ‘1503’ range, which is named after the year Balfour’s home – Hush Heath Estate – was founded, has been part of Majestic’s offering for ten years. The new 1503 still collection, which is rolling out in stores this month, represents Majestic’s largest-ever commitment to English wine. It comes at a time when awareness and demand for English wines are at an all-time high – following the record-breaking 2023 harvest and growing interest in the category.
The partnership also includes Balfour’s new Reserve Lager, which will also be available nationwide at Majestic stores and carries Balfour’s new branding to be consistent with the 1503 range.
Balfour’s head winemaker, Fergus Elias, commented: “A decade ago, when Majestic first stocked our 1503 sparkling wines, awareness was much lower. The introduction of these still wines shows just how far we’ve come as a region.
“We’re delighted our brand-new 1503 range has landed on Majestic shelves just in time for the English Wine Week celebrations. It showcases the quality and dynamism of the wines we produce while being hugely accessible.”
