Majestic has partnered with low and no-alcohol drinks specialist Club Soda to meet growing demand in the category.
The tie-up will see Majestic stock nine Club Soda products in all of its 212 stores across the UK and online from this week. The range includes Eisberg 0% wines, Mederato 0% wines, Three Spritis Nightcap, Everleaf Mountain, Botivo, and Real Drinks Dry Dragon Sparkling Tea.
Majestic noted that sales of its low and no-alcohol drinks have increased by more than 600% since March 2022. The Club Soda additions are set to double the retailer’s selection in the category.
Club Soda currently only sells products via its website and shop in Covent Garden. The Majestic partnership marks its first-ever tie-up with a national bricks & mortar retailer.
Zara Cassidy, Majestic’s buyer for low and no, said: “We are thrilled to be partnering with Club Soda, the global leaders in the low and no-alcohol drinks space. Their commitment to quality, choice, and inclusivity aligns perfectly with our own values at Majestic.
“We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options available to our customers across the country.”
Club Soda co-founder Laura Willoughby added: “We’re on a mission to make alcohol-free options as accessible as alcohol, and Majestic’s nationwide network makes that happen.
“With their focus on quality and knowledgeable sales teams, finding the perfect drink has never been easier. Our launch collection brings top-sellers from our Covent Garden Tasting Room – Majestic customers are going to love them.”
