British Jam brand Fearne & Rosie will be bringing a new flavour into the fold of its range of reduced sugar jams.
Mango Preserve 70% Fruit is set to launch on Ocado from today, followed by Holland & Barrett later this year. It will also be available from fearneandrosie.co.uk (RRP £3.30 /310g jar).
Made with 70% fruit, Fearne & Rosie Mango Preserve is high in fibre, rich in antioxidants, and a source of vitamin C. As with the rest of the growing product portfolio, it contains 40% less sugar than standard jams and is made from all-natural ingredients.
Fearne & Rosie Founder, Rachel Kettlewell, said: “We are so excited to be bringing Mango into the mix. For years, the category has been dominated by the more traditional flavours and crying out for innovation so it feels like the right time to be launching a new and exciting family favourite flavour. Our mission is to become the go-to jam brand, offering a lower sugar alternative without compromising on taste. Our hope is that the latest launch, with the support of our retail partners, will not only bring new shoppers to the category, but create excitement for our current consumers too.”
